The innovative, new hospitality standard dedicated to Muslim travellers.

STANDARDS

The innovative, new hospitality standard dedicated to Muslim travellers.
Bronze Standard

-Muslim Praying Carpet is available or can be requested
-Qibla direction is available or can be obtained

Silver Standard

-Muslim Praying Carpet is available or can be requested
-Qibla direction is available or can be obtained
-List of Halal Restaurants in the vicinity is available or can be requested
-There is no alcohol in the mini-bar of the hotel room

Gold Standard

-Muslim Praying Carpet is available or can be requested
-Qibla direction is available or can be obtained
-List of Halal Restaurants in the vicinity is available or can be requested
-There is no alcohol in the mini-bar of the hotel room
-The hotel offers halal certified food (certified through a recognised certification body)

Salam Standard

The innovative, new hospitality standard dedicated to Muslim travellers.
The global Muslim market is the fastest growing travel sector

Salam Standard is an innovative, new hospitality standard dedicated to the rise of global Muslim travellers.

Salam Standard attests the hotel’s compliance to the highest standard of hotel requirements to increase the overall experience of Muslim travellers. The global Muslim market represents a total of 108 million travellers in 2014 worth $145 Billion and is expected to represent 25% of global travel expenditure in 2020.

Salam Standard is an innovative standard of services and amenities specifically designed to make Muslim travellers feel at home around the world. The standard is divided into 3 main categories; gold, silver and bronze which applies to specific standards of the hotels.

  • 108 million travellers

    11% of total world travellers

  • $145 Billion global outbound expenditure

    14.5% of total global outbound expenditure

  • $200 Billion spending in 2020

    25% of total global expenditure. Represent largest group of travelers

  • 1.57 Billion Muslim worldwide

    23% of total world population

Benefits of joining

The innovative, new hospitality standard dedicated to Muslim travellers.
Branding
-Salam Standard certificate & sticker (if requested) to be displayed on hotel property
-Salam Standard certificate & sticker (if requested) to be displayed on hotel property
Online Promotion
-Muslim Online Travel Platforms
-Social Media
-Newsletter
-Directory for travel agents
-Muslim Online Travel Platforms
-Social Media
-Newsletter
-Directory for travel agents
Offline Promotion
-Travel fairs
-Roadshows
-Travel fairs
-Roadshows
Marketing
-Salam Standard will be marketed in collaboration with NTOs and certification bodies targeting Muslim travellers
-Salam Standard will be marketed in collaboration with NTOs and certification bodies targeting Muslim travellers

Application Process

The innovative, new hospitality standard dedicated to Muslim travellers.

Get in touch

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